Marketing
Nelson Marketing… A New Direction
In the last 5 – 8 years, book marketing has drastically changed. Traditional publishers will typically only market books for 30-90 days. At that point, the author is expected to hire a private marketing agency or market their book on their own. Marketing has become a very expensive proposition. The large traditional houses will not invest in a title unless they believe it has potential to make large profits.
What’s different about Nelson Publishing & Marketing is that we’ve found new and innovative approaches to marketing that not only are successful, but generate multiple sales. During the publishing process, Nelson Publishing & Marketing employees develop a powerful marketing strategy that establishes the direction for sales. We use the approach of “go to the people” rather than having them come to us. In this busy world, we search out the niche markets that best fit the subject matter. Our books can be marketed on the local, regional, national, and international levels. For nearly a year, we have been working with a Canadian distributor that market for us in the provinces of Canada.
We coach and teach our authors the step-by-step process to being successful at selling their books to whomever they meet. Their passion exudes as they speak or make presentations to audiences or individuals. We teach them how to turn one sale into multiple sales.
“Working with Nelson Publishing& Marketing was a most satisfying experience during the process of publishing my book. I received individual attention and help whenever I needed it. They are a very dedicated group, and I highly recommend them.” ~ Mania Salinger, Looking Back
“My decision to trust in the professionalism of Nelson Publishing & Marketing has resulted in a wonderful opportunity for my book publishing dream to come true. From the graphic design of the book to the promotional aspects of marketing, Marian Nelson and her staff have been 100% behind the success of my book. I have many ideas and plans to continue my work with this dynamic publishing company.” ~ Linda K. McLean, The Heidelberg Project: A Street of Dream
“After sitting in seminars about big publishers and meeting with two agents, I feel very fortunate to have you as my publisher, with no agent in the middle!”~Jennifer Charron Ward, Black of Night and Running Home
“I am very blessed to have been given the opportunity to work with you. What Color Is Your Heart? is a real-live dream come true for me. The party tomorrow, spending time with family and friends, getting a lovely message out into the world….are all icing on the cake! – the cake that wouldn’t be here without YOU. So thank you, in every way possible.”~Linda Reau, What Color is Your Heart?
To learn more about our marketing strategies, contact info@nelsonpublishingandmarketing.com
or call 248-735-0418.
“The industry should take notice of Nelson Publishing & Marketing, for the variety and quality of their books, and for the aggressive marketing they do. We are always happy to have their authors here at our store. Nelson’s marketing team is responsive to our needs and they are very easy to work with.” ~ Susan Schouwenaar, Community Relations Manager Barnes & Noble Booksellers, Ann Arbor, MI